As a birth professional creating (and maintaining) referral relationships for your birth business should be a critical part of your business plan. Here are some easy to implement ideas that you can apply to build up your referral stream.
When using images in your presentations, marketing materials, and on your website, it is important to include all types of families, including people of color. Finding images to use can be hard. Here are some resources for stock photo images that specialize in people of color that you can use.
Marketing guru Emily Fontes shares her newest recommendation for connecting with potential & current students using a tool that is sure to resonate with today's millennials. ManyChat easily automates your communication with families & and increases your marketing reach with potential clients.
Do you use the Lamaze brand in your business name or class titles? If not, maybe the time has come to make that change. Brenda Kirkpatrick, Lamaze Certified Childbirth Educator talks about how she incorporates the Lamaze branding in her business and class curriculum.
Veronica Jacobsen discusses how perinatal education can be a covered expense under state and private insurance plans. This topic is part of our occasional series "Building Your Birth Business." Having the ability to bill insurers may increase access to childbirth classes for more families.