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Introducing the Lamaze International LCCE Educator Social Media Guide

July 23rd, 2015 by avatar

LI_0350215_LCCE-SocialMediaGuide-FINALThis past Tuesday, I collected and shared a multitude of Lamaze International resources that are available on a variety of social media platforms that many of you might already be familiar with – Pinterest, YouTube, Facebook and many more.  The vast majority of these resources are available to any birth professional or consumer, and a scarce few are limited to Lamaze International members.  There is one more resource for Lamaze International members that I would like to make you aware of – the just released LCCE Educator Social Media Guide.  The Social Media Guide satisfies one of the Lamaze International Strategic Framework Goals for 2014-2017: Continue to build-out social media presence and engagement, and build educator skill and engagement in social media outreach.

Lamaze International has long provided a LCCE Educator Marketing Toolkit to help educators market their Lamaze classes to their community.  The Social Media Guide augments that Toolkit and is a comprehensive document that explains the different social media platforms so that you can select the one(s) that best meet your needs and serve your purpose.  We then help you get started, if you are new to the selected platform. There is also additional information if you are already a user and want to take your professional social media usage to the next level.

The Social Media Guide shares how it might benefit you and your business to engage with potential clients and students on social media, and what impact it might have on your business.  And as everyone knows, using social media can sometimes feel like falling into a big, black hole.  The Social Media Guide helps you to understand the importance of a) setting limits and b) using your limited time wisely.

Have you wondered if you should have a personal AND professional social media account or use the same account for both purposes?  We can help you decide, as the guide discusses the pros and cons of both.  We also provide various social media graphics that you can incorporate into your profiles, helping you to create a brand identity as a premier childbirth educator.

Each platform section is full of “Pro Tips,” useful suggestions and examples that can help you to use the platform effectively, efficiently and wisely.  There is information for all skill levels from beginner to current user.

There is even a comprehensive glossary so that you can make sure to understand all the abbreviations, acronyms, and keywords that are associated with each platform.

Being active and engaged on social media positions you as an expert in your field and can really help consumers to see both the benefits and value in utilizing your services. It also helps share evidence based information that can help guide families to safer and healthier births.  With a smart and effective social media strategy, you will be able to see the return on your time and energy investments with increasingly full classes and further recognition as an expert in serving families during the childbearing year.

If you are a current Lamaze member, head right over, log in and check out and download your copy of this comprehensive guide. If you are not currently a Lamaze International member, this guide along with all the other benefits offered to members is a real value for the price of a membership.

I also want to share that my colleague Jeanette McCulloch and I are teaching an interactive and jam-packed preconference workshop- “Social Media Smarts: Strategic Online Marketing for the Busy Childbirth Professional” on Thursday afternoon, right before the Lamaze International/ICEA 2015 conference starts, on September 17th, in Las Vegas, NV.

Social media marketing may be free, but your time isn’t. With Facebook views on the decline and increasing competition for your audience’s attention, how can you reach new families and fill your childbirth classes or client calendar without spending your day online? Join us for the workshop and advance your skills!  More info on the conference website.  Early bird registration for the conference and this workshop is available through August 1st.  Register now.

Have you had an opportunity to get a peek at the Lamaze International LCCE Educator Social Media Guide.  Share your experiences putting some of the information to work for you in our comments section.

 

 

Childbirth Education, Conference Schedule, Continuing Education, Lamaze International, Lamaze News , , , ,

Lamaze International Has The Up-to-Date Resources You Need! Are You Connected?

July 21st, 2015 by avatar

lamaze connectedLamaze International offers a large variety of useful material for Lamaze Certified Childbirth Educators and others to use to increase professional knowledge and help you when working with and sharing information with expectant and new families.  There are YouTube videos, infographics, a smartphone app, professional and consumer blogs, a Pinterest account, weekly newsletters for families, bi-weekly newsletters for Lamaze members, Facebook pages, a Twitter account, Instagram photos, live and recorded webinars and more all available to help you better serve the families that you work with. No matter what type of resource material you choose to access, you can be sure that it is evidence based, current and presented in a professional manner.  Here is a summary of many of these resources in one place so that you can use this post as a reference for easy access to useful information whenever you want.

Blogs

Science & Sensibility blog for birth professionals – if you are reading this,  of course you have already found this blog.  Published twice a week, you can get all the news, analyses of recently published studies, teaching ideas and more.  You can subscribe to this blog to be sure never to miss a post.

Giving Birth with Confidence – Lamaze International’s consumer blog written by Cara Terreri, CD(DONA), LCCE.  Follow along with families as they move through their pregnancies, get up to date information on pregnancy, birth and postpartum information – all delivered in a consumer friendly, easy to read format.

Videos

Lamaze International YouTube channel – a variety of videos, including “From the President’s Desk,” where Lamaze President, Dr. Robin Elise Weiss shares information on a variety of current issues, short and informative videos on many of our infographics, Six Healthy Birth Practices, and many more professional and consumer friendly videos that promotes safe and healthy births.  You can subscribe to this YouTube channel to receive updates when new videos are added.

Facebook

Pinterest

Twitter

  • @LamazeOnline – educators and parents can follow along on lots of updates and a great interactive monthly Twitter chat.
  • @LamazeAdvocates – connects birth pros with peers, professional development & resources to support expectant parents on their journey to a natural, safe & healthy birth, as well as participate in a monthly Twitter chat on a variety of topics.

Pregnancy & Parenting Smartphone App

A great tool for families to use through pregnancy, labor/birth and parenting.  Comprehensive, full of great evidence based information and simply very useful.  Check out the Pregnancy & Parenting app page on the Lamaze International website to see all the useful features, and find resources to help you introduce the app to the families you work with.

Infographics

Evidenced based information in an easy to read (and easy to share), visually appealing infographic format.  Topics include:

  • VBACs (new!)
  • Cesareans
  • Labor Support
  • Healthy Birth Practices
  • Electronic Fetal Monitoring
  • Epidurals
  • Separating Mom and Baby
  • Restricted Food & Drink
  • Restricted Movement
  • Avoiding the First Cesarean
  • Inductions

Find them all here, in both web-based and jpeg formats suitable for printing at your convenience. Don’t forget about the accompanying videos that are based on the infographics.

Email Newsletters

Your Pregnancy Week By Week – a weekly evidence based newsletter designed for parents that provides them with helpful information, tips and resources, delivered right to their inboxes weekly, based on their due date.

Inside Lamaze – a vital resource for continuing education available to Lamaze Members. The latest news, research, and information on upcoming events right in your inbox two times a month. Join Lamaze now to receive this valuable bi-weekly newsletter.

Webinars

Professional webinars for birth professionals with contact hours that are accepted by many maternal and infant health organizations, including nursing associations. Many of the webinars are free and only incur a small cost for contact hours.

Instagram – a place to find all the Lamaze pregnancy, birth and postpartum news that is fit for a picture!

Lamaze has you covered with great resources that keep you informed, up-to-date and connected on a variety of platforms and in diverse formats.  Stay connected with Lamaze International and have a plethora of useful information always at your fingertips and ready to share with expectant families.  How do you stay connected with Lamaze?  What’s your favorite Lamaze resource? Let us know in the comments section below.

Childbirth Education, Evidence Based Medicine, Lamaze International, Lamaze News, New Research, Research, Webinars , , , , , ,

Series: On the Independent Track to Becoming a Lamaze Trainer – The Curriculum Gets Written (Almost)!

July 7th, 2015 by avatar

By Jessica English, LCCE, FACCE, CD/BDT(DONA)

Late last year, LCCE Jessica English began the path to become an independent trainer with Lamaze International, as part of the just opened “Independent Track”  trainer program.  This new program helps qualified individuals become Lamaze trainers – able to offer Lamaze childbirth educator trainings which is one step on the path for LCCE certification.  She’s agreed to share her trainer journey with us in a series of blog posts; “On the Independent Track to Becoming a Lamaze Trainer”, offering insights at key milestones in the process.  You can read the first part of Jessica’s journey here.  Today, Jessica updates readers on her progress as she tackles the curriculum. If you are interested in becoming a trainer of Lamaze Childbirth Educators, you can find information on applying for the November 2015 Independent Track Program on the website now, and applications are due August 31, 2015.   –  Sharon Muza, Science & Sensibility Community Manager.

JEnglish retreat 1I am so ready to start training childbirth educators!

Unfortunately, my curriculum is not so ready. But I’m getting there — and building lots of empathy for the process my future students will be going through as well.

After finishing my trainer workshop in November, I spent some time processing everything I’d learned. I felt excited about becoming a Lamaze trainer, but I wasn’t ready to jump into writing my curriculum. This is a pretty typical pattern for me, so I was patient with what I know to be a healthy process for myself. I think and process and mull… And then when I’m ready I leap.

As winter turned to spring in the U.S., I watched a few of my classmates finish their curricula and start promoting their trainings. Awesome! Birth workers I had connections with from around the country started asking me when I’d be teaching my first workshop. Wonderful! I started a list of future Lamaze educators so I can update them when I am fully approved to train. I started to feel ready to leap, but the days, weeks and months flew by without much of a dent in my curriculum. I run a busy doula agency and I’m a birth doula trainer and business coach. Not to mention teaching my own childbirth classes and taking care of my own doula clients! And did I mention that I organize a major baby and family expo each February? The phone was always ringing, the email never stopped, meetings dotted each day. I’d jot down ideas or bookmark a resource that I wanted to use with my students. I tried reserving an hour a day to work on the curriculum, but it was challenging to really hold that time sacred. I also found it hard to clear out other distractions. It felt like just as I’d really dig in to a topic, time was up and I needed to move on to another (wildly different) task.

english independent - jpgYears ago in my corporate life, I learned the Eisenhower Decision Matrix for categorizing tasks (popularized by Stephen Covey). I sometimes use this matrix with my business coaching clients. Tasks are divided into categories of urgent, important, both or neither. Using this tool, I could see that I was stuck mostly in the urgent column, but not getting to the Lamaze trainer curriculum because although it was extremely important, it was in no way urgent. It was time to prioritize the important.

I checked in with a couple of folks in my brain trust, sharing my frustration about finding the time to write. (I’ll bet you have a brain trust too! This is my inner circle of trusted advisors that I turn to for support. Some of them are paid, others are mentors or friends with whom I’ve developed a circle of reciprocity — “you help me engineer my life, I’ll help you figure out yours too.”)

My business advisor suggested a retreat.  I talked with another brain trustee, looking for ideas on an affordable retreat. She mentioned Gilchrist, a local retreat center where I could rent a simple cabin and spend a couple of days in the woods. Yes! Perfect! My brain trust had come through for me again.

I reserved three days and two nights in the woods, packed up my food, teaching supplies and laptop. My goal was to leave the retreat center with a fully written curriculum ready to submit to Lamaze International for review. Gilchrist is a 45-minute drive from my home, so I tried to use the drive time to clear out all of the “urgent” from my system. The cabin and the grounds were beautiful. There was no wifi in my cabin and even phone service is spotty, which made it easier to focus in on the curriculum. Each day I walked the trails, cooked, wrote and meditated on everything new childbirth educators would need to make a real difference for families.

I felt connected and focused. It’s always easier for me to tackle big tasks in one large chunk than to piecemeal it, and the retreat was just what I needed. As I think ahead to helping new educators find time to finish their curricula and plan for their classes, I’ll offer the options of reserving small chunks of time over a long period (this works well for some people, even though it’s not a great match for my personal style) or maybe booking their very own Lamaze retreat.JEnglish retreat 2

Unfortunately, I didn’t quite reach my goal to finish the trainer curriculum on retreat. I’m close, though. Another full day of writing should be enough to wrap up what I need to submit to Lamaze International’s lead nurse planner, Susan Givens. An interesting sidelight of the trainer process is that I’m getting laser focused on my own childbirth classes. What are the strongest pieces of my curriculum? Where are the weak links? If I’m training new educators, I want to be sure I’m modeling the best teaching techniques in my own classes. So tucked into the calendar this summer, I have another full day reserved for finishing my trainer curriculum, and also a full day to re-examine and revitalize a few topic areas in my own eight-week Lamaze series.

I’m still puzzling through a few technical issues with the curriculum. I’m working toward enough structure that I can make sure attendees get everything they need, but also some flexibility to let them take the reins at times. I want to model the same innovative teaching techniques I hope they will use in their own classes. I’m grateful for my experience not only as a childbirth educator for the past decade but also as an approved birth doula trainer for DONA International. I have a great sense of both the research and the reality of adult learning. Also on the docket: figuring out how my business curriculum will be incorporated into my Lamaze workshop. Should it be part of the core training, or an extra day or half day that new educators can opt into if they’re planning to teach independently? Business building is a big part of my focus in the birth world, so this piece of the curriculum is really important to me! Some of this will come clear as I finish writing, but experience also tells me that things will shift and adjust as I start to train and get a sense for what works best in action.

To use a birth analogy (because Lamaze educators can turn everything into a birth analogy!), my trainer curriculum feels like it’s in transition. Intense. A little overwhelming. But transition! What a fantastic place to be! Almost there. Keep going. Almost there.

About Jessica English

jenglish-headshot-2015-2Jessica English, LCCE, FACCE, CD/BDT(DONA), is the founder of Heart | Soul | Business. A former marketing and PR executive, she owns Birth Kalamazoo, a thriving doula and childbirth education agency in Southwest Michigan. Jessica trains birth doulas and (soon!) Lamaze childbirth educators, as well as offering heart-centered business-building workshops for all birth professionals.

Childbirth Education, Guest Posts, Lamaze International, Lamaze News, Series: On the Independent Track to Becoming a Lamaze Trainer , , , , ,

Webinar – “Childbirth Class for Students Who Want An Epidural” – Today! Register Now.

June 25th, 2015 by avatar
Photo by Patti Ramos Photography

Photo by Patti Ramos Photography

Robin Weiss, PhD, MPH, CPH, ICCE-CPE, ICPFE, CLC, CD(DONA), BDT(DONA), LCCE, FACCE, President of Lamaze International, has an absolutely great webinar scheduled for later today that you definitely don’t want to miss. This 60 minute live webinar, titled “Childbirth Class for Students Who Want an Epidural” will be valuable for both new educators and experienced educators alike at 1 PM EST.

When families enroll in Lamaze classes, some people may be planning to birth without pain medications while others may already have made a different decision and are intending to get an epidural.  Then of course, there are those people who prefer to “see how it goes” and make a decision at during labor.

As a childbirth educator, we won’t necessarily know who falls into which category, and honestly, it simply doesn’t matter.  Our role is to present information that is unbiased, based on evidence and best practice and helps families to make the best decision for themselves. Everyone who takes a childbirth class needs to receive quality information and deserves to have the facts presented in a nonjudgmental manner.

Teaching about epidurals in a Lamaze class allows families to gain knowledge in a safe and welcoming environment.  Whether this topic is covered extensively during your regular classes (which it should be) or you decide to offer a module for those who are positive they want medication, families should have the opportunity to learn what they need to know.

Robin Weiss is the perfect facilitator to lead us through this potentially tricky topic. She has been a childbirth educator, author and trainer of Lamaze educators for many years. She recently completed her Ph.D in Maternal Infant Health at the University of Louisville in KY.

This will be a great check-in to help you evaluate how you are presenting this topic to your students, give you some new ideas and perspective for approaching the subject and possibly even provide the impetus to offer a specialized class.

© Robin Elise Weiss

© Robin Elise Weiss

If you participate in this webinar, you have the option of receiving contact hours for a small additional fee upon completion of a post-webinar evaluation.

Won’t you consider registering now for this webinar that happens today, at 1 PM EST.  After you participate in the webinar, I invite you to come back and share your thoughts, ideas and any learning moments that you have taken away on this topic.

 

Childbirth Education, Epidural Analgesia, Medical Interventions, Webinars , , , , ,

Customizing Your Lamaze International Directory Profile – A Quick and Easy How To Guide

June 11th, 2015 by avatar

jim croceOn Monday, I shared the news that Lamaze International has just released a new mobile app “Pregnancy to Parenting” that families can download from the Google Play or Apple App store for their smart phones. With this app, they can receive valuable tips and tools, and useful evidence based information that will take them from pregnancy, through labor and birth, and well into the first weeks of parenting. Families can also search for a local Lamaze class in order to receive the gold standard in childbirth education. You can get all the details on the mobile app by reviewing the blog post “Lamaze International Launches Free Pregnancy to Parenting Mobile App to Support Families” and then clicking over to the mobile app information page on our website where you can find a mobile app resource kit for your use.

As more and more families continue to download and access the app, Lamaze Certified Childbirth Educators can expect that more families will utilize the “find a local class” feature and contact you to register for your Lamaze childbirth program.  You will want to be sure that your profile information is current and up to date on the Lamaze International website.

When you set up your profile, there is some information that is required and other information that is optional.  Additionally, you can set the parameters for the information that parents see when searching the Lamaze directory.  The more information that you complete, the more information will display in your directory listing.  Today on Science & Sensibility, I will walk you through the steps on how to control what is listed and visible in the “find a local class” feature and the overall directory.

Modifying your Lamaze International directory profile

1. Log in to your lamazeinternational.org account by using this link.

2. Select edit profile on the right.

3. Please note that the following profile fields are optional:

  • Designations
  • Job Title
  • Company
  • Personal Website
  • Fax
  • Languages you teach

A full profile in the directory will look like this:

directory 1 4. If you fill out the Languages you teach and add a picture to your profile, they will appear when hovering over the “i” (information) box.

directory 2

5. You can add your picture by clicking on the ‘My Picture’ link on the right side bar of your profile page, and uploading an image.

directory 3

6. When editing your profile, you can also use the following checkboxes to control certain aspects of your directory listing:

  • You can exclude yourself from the directory entirely by checking either the ‘Exclude from LCCE Directory’ or ‘Not Currently Teaching’ checkboxes.
  • You can hide your street address from the directory by checking the ‘Hide Street Address from LCCE Directory’ checkbox.

directory 4

Here is an example of a directory listing with the street address “hidden.”

directory 5

Consider how you would like your profile to appear in the Lamaze Directory and in the “find a local class” feature on the parents’ Lamaze.org website, the professional LamazeInternational.org website or in the “Pregnancy to Parenting” mobile app.  Go ahead and make any changes using the directions above and save by selecting “hit ok” at the bottom left of the webpage.  When the database is refreshed, your information should appear as you have selected.  Check it out for yourself.  Should you have any questions about these instructions or need additional information, please do not hesitate to email info@lamaze.org with “directory assistance” in the subject line and your email will be directed to a staff member who will be happy to help.  Alternately, you can contact the Lamaze office by phone at 202-367-1128 or Toll-free: 800-368-4404.

With the new mobile app roll-out, now is a great time to verify that your directory information is:

  • current,
  • accurate, and
  • as you wish it to appear

Go ahead and take a few minutes to take care of this small detail and you will be helping families to be able to find and contact you for your Lamaze class offerings.

Childbirth Education, Lamaze International , , , ,

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