Teaching Opportunity for Lamaze Certified Childbirth Educators During World Breastfeeding Week

  Lamaze International and Babies R Us are joining together to celebrate World Breastfeeding Week and we need your help.  Would you like to promote breastfeeding and share your wisdom with new parents at Babies R Us stores across the country in conjunction with World Breastfeeding Week?  Are you a Lamaze Certified Childbirth Educator?  Preference will be given to LCCEs for this exciting opportunity.  Educators,  read on and consider participating in this event, sure to be fun and worthwhile for both you and new parents.

World Breastfeeding Week is August 1- 7, 2012.  On Saturday, August 4th, selected Babies R Us stores will host a breastfeeding information session from noon-3 PM. Lamaze Educators will present a 1 hour information session on Nursing Basics for New Moms beginning at 1 PM.  As you are aware, breastfeeding is often the next challenge after childbirth, and this session is a wonderful opportunity to reach new and expectant parents in a casual yet informative gathering, helping moms and babies get their breastfeeding relationship off to a healthy start.

How New Moms Will Benefit

  • Free info session conveniently located in one of many Babies R Us locations
  • Free handouts on breastfeeding resources
  • Access to experienced Lamaze Educators who can answer questions and make referrals
  • Accurate information based on Lamaze International CBE curriculum
Benefits for Participating Lamaze Educators
  • Opportunity for you to meet expectant families in your community
  • Introduce families to all the valuable Lamaze International resources available to them
  • Join other educators and birth professionals around the world in celebrating World Breastfeeding Week
  • Help new mothers get breastfeeding questions answered accurately
  • Share best practices for new nursing moms
  • Earn up to 5 alternate credits for Lamaze contact hours towards your recertification
  • Receive handouts and material that promotes breastfeeding to new moms

If this opportunity sounds exciting and of interest to you, then please contact Stephanie Burt by email (or phone 301-275-6899) to let Lamaze know that you are interested in participating in this nationwide event.  Lamaze International continues to be a leader in the childbirth field by creating ways for new parents to receive information in easy, accessible formats right in their own communities. Don’t miss this chance to connect and help mothers and babies, while celebrating of breastfeeding with others around the world.

Please don’t forget to come back and tell us your experience in this community outreach event, reaching new moms and their babies. What a great way to support new families and share your teaching skills at the same time.



Babies, Childbirth Education, Continuing Education, Healthy Birth Practices, Healthy Care Practices, Newborns, Parenting an Infant, Uncategorized , , , , , ,

  1. avatar
    Teri Shilling
    | #1

    Sharon – does BabyRUs comply with the WHO International Code on Marketing of Breastmilk Substitutes?

  2. | #2

    Gosh Teri, I am not sure, but I sure hope so. I imagine that Lamaze leadership has looked in to this prior to entering into this arrangement This is a great question and I look for an official response.

  3. avatar
    | #3

    I was wondering the same thing. I would like to participate but not sure if BabyRUs are in compliance.

  4. avatar
    Marsha Walker
    | #4

    Babies R Us does not meet its obligations under the International Code of Marketing of Breastmilk Substitutes. It is a Code violator. Ameda’s parent company Evenflo, has some feeding bottles on its website that violate the Code. Ameda is one of the sponsors of this event. You might wish to ask Lamaze leadership if they were aware of this issue with the Code and why they entered into such an arrangement.

  5. avatar
    Michele Deck
    | #5

    Hi All. As part of Lamaze leadership, we recognize that we cannot require Babies R Us to be WHO code compliant as a business. Our policy relates to the products involved in an ad or event, not the entire corporation. In this case the product sponsors involved in the event are WHO code compliant and so is all related information women will receive. In order to reach the widest audience of pregnant women and those with babies, we have partnered in this endeavor with BRU. We think this is a great opportunity to get the word out about the importance of education and showcase our LCCE educators.

  6. | #6

    Thank you, @Michele, Lamaze President, for clarifying and providing more information. I appreciate it.

  7. | #7

    I’m going to look into doing this. I think it’s a good idea, and maybe I’ll be able to reach out to women who otherwise wouldn’t even think to take a class.

    To me, the biggest issue is getting the word out to the majority of women who don’t even think they might benefit from a class.

    Thanks to Lamaze’s leadership for thinking about strategic tactics like this one to help broaden the group of women taking our classes. :-)

  8. | #8

    I think this is a great way to get info about breastfeeding, classes and of course Lamaze to our communities. I’m excited to be part of this event.

  1. | #1

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