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Introducing the Lamaze International LCCE Educator Social Media Guide

July 23rd, 2015 by avatar

LI_0350215_LCCE-SocialMediaGuide-FINALThis past Tuesday, I collected and shared a multitude of Lamaze International resources that are available on a variety of social media platforms that many of you might already be familiar with – Pinterest, YouTube, Facebook and many more.  The vast majority of these resources are available to any birth professional or consumer, and a scarce few are limited to Lamaze International members.  There is one more resource for Lamaze International members that I would like to make you aware of – the just released LCCE Educator Social Media Guide.  The Social Media Guide satisfies one of the Lamaze International Strategic Framework Goals for 2014-2017: Continue to build-out social media presence and engagement, and build educator skill and engagement in social media outreach.

Lamaze International has long provided a LCCE Educator Marketing Toolkit to help educators market their Lamaze classes to their community.  The Social Media Guide augments that Toolkit and is a comprehensive document that explains the different social media platforms so that you can select the one(s) that best meet your needs and serve your purpose.  We then help you get started, if you are new to the selected platform. There is also additional information if you are already a user and want to take your professional social media usage to the next level.

The Social Media Guide shares how it might benefit you and your business to engage with potential clients and students on social media, and what impact it might have on your business.  And as everyone knows, using social media can sometimes feel like falling into a big, black hole.  The Social Media Guide helps you to understand the importance of a) setting limits and b) using your limited time wisely.

Have you wondered if you should have a personal AND professional social media account or use the same account for both purposes?  We can help you decide, as the guide discusses the pros and cons of both.  We also provide various social media graphics that you can incorporate into your profiles, helping you to create a brand identity as a premier childbirth educator.

Each platform section is full of “Pro Tips,” useful suggestions and examples that can help you to use the platform effectively, efficiently and wisely.  There is information for all skill levels from beginner to current user.

There is even a comprehensive glossary so that you can make sure to understand all the abbreviations, acronyms, and keywords that are associated with each platform.

Being active and engaged on social media positions you as an expert in your field and can really help consumers to see both the benefits and value in utilizing your services. It also helps share evidence based information that can help guide families to safer and healthier births.  With a smart and effective social media strategy, you will be able to see the return on your time and energy investments with increasingly full classes and further recognition as an expert in serving families during the childbearing year.

If you are a current Lamaze member, head right over, log in and check out and download your copy of this comprehensive guide. If you are not currently a Lamaze International member, this guide along with all the other benefits offered to members is a real value for the price of a membership.

I also want to share that my colleague Jeanette McCulloch and I are teaching an interactive and jam-packed preconference workshop- “Social Media Smarts: Strategic Online Marketing for the Busy Childbirth Professional” on Thursday afternoon, right before the Lamaze International/ICEA 2015 conference starts, on September 17th, in Las Vegas, NV.

Social media marketing may be free, but your time isn’t. With Facebook views on the decline and increasing competition for your audience’s attention, how can you reach new families and fill your childbirth classes or client calendar without spending your day online? Join us for the workshop and advance your skills!  More info on the conference website.  Early bird registration for the conference and this workshop is available through August 1st.  Register now.

Have you had an opportunity to get a peek at the Lamaze International LCCE Educator Social Media Guide.  Share your experiences putting some of the information to work for you in our comments section.

 

 

Childbirth Education, Conference Schedule, Continuing Education, Lamaze International, Lamaze News , , , ,

Lamaze International Has The Up-to-Date Resources You Need! Are You Connected?

July 21st, 2015 by avatar

lamaze connectedLamaze International offers a large variety of useful material for Lamaze Certified Childbirth Educators and others to use to increase professional knowledge and help you when working with and sharing information with expectant and new families.  There are YouTube videos, infographics, a smartphone app, professional and consumer blogs, a Pinterest account, weekly newsletters for families, bi-weekly newsletters for Lamaze members, Facebook pages, a Twitter account, Instagram photos, live and recorded webinars and more all available to help you better serve the families that you work with. No matter what type of resource material you choose to access, you can be sure that it is evidence based, current and presented in a professional manner.  Here is a summary of many of these resources in one place so that you can use this post as a reference for easy access to useful information whenever you want.

Blogs

Science & Sensibility blog for birth professionals – if you are reading this,  of course you have already found this blog.  Published twice a week, you can get all the news, analyses of recently published studies, teaching ideas and more.  You can subscribe to this blog to be sure never to miss a post.

Giving Birth with Confidence – Lamaze International’s consumer blog written by Cara Terreri, CD(DONA), LCCE.  Follow along with families as they move through their pregnancies, get up to date information on pregnancy, birth and postpartum information – all delivered in a consumer friendly, easy to read format.

Videos

Lamaze International YouTube channel – a variety of videos, including “From the President’s Desk,” where Lamaze President, Dr. Robin Elise Weiss shares information on a variety of current issues, short and informative videos on many of our infographics, Six Healthy Birth Practices, and many more professional and consumer friendly videos that promotes safe and healthy births.  You can subscribe to this YouTube channel to receive updates when new videos are added.

Facebook

Pinterest

Twitter

  • @LamazeOnline – educators and parents can follow along on lots of updates and a great interactive monthly Twitter chat.
  • @LamazeAdvocates – connects birth pros with peers, professional development & resources to support expectant parents on their journey to a natural, safe & healthy birth, as well as participate in a monthly Twitter chat on a variety of topics.

Pregnancy & Parenting Smartphone App

A great tool for families to use through pregnancy, labor/birth and parenting.  Comprehensive, full of great evidence based information and simply very useful.  Check out the Pregnancy & Parenting app page on the Lamaze International website to see all the useful features, and find resources to help you introduce the app to the families you work with.

Infographics

Evidenced based information in an easy to read (and easy to share), visually appealing infographic format.  Topics include:

  • VBACs (new!)
  • Cesareans
  • Labor Support
  • Healthy Birth Practices
  • Electronic Fetal Monitoring
  • Epidurals
  • Separating Mom and Baby
  • Restricted Food & Drink
  • Restricted Movement
  • Avoiding the First Cesarean
  • Inductions

Find them all here, in both web-based and jpeg formats suitable for printing at your convenience. Don’t forget about the accompanying videos that are based on the infographics.

Email Newsletters

Your Pregnancy Week By Week – a weekly evidence based newsletter designed for parents that provides them with helpful information, tips and resources, delivered right to their inboxes weekly, based on their due date.

Inside Lamaze – a vital resource for continuing education available to Lamaze Members. The latest news, research, and information on upcoming events right in your inbox two times a month. Join Lamaze now to receive this valuable bi-weekly newsletter.

Webinars

Professional webinars for birth professionals with contact hours that are accepted by many maternal and infant health organizations, including nursing associations. Many of the webinars are free and only incur a small cost for contact hours.

Instagram – a place to find all the Lamaze pregnancy, birth and postpartum news that is fit for a picture!

Lamaze has you covered with great resources that keep you informed, up-to-date and connected on a variety of platforms and in diverse formats.  Stay connected with Lamaze International and have a plethora of useful information always at your fingertips and ready to share with expectant families.  How do you stay connected with Lamaze?  What’s your favorite Lamaze resource? Let us know in the comments section below.

Childbirth Education, Evidence Based Medicine, Lamaze International, Lamaze News, New Research, Research, Webinars , , , , , ,

Series: On the Independent Track to Becoming a Lamaze Trainer – The Curriculum Gets Written (Almost)!

July 7th, 2015 by avatar

By Jessica English, LCCE, FACCE, CD/BDT(DONA)

Late last year, LCCE Jessica English began the path to become an independent trainer with Lamaze International, as part of the just opened “Independent Track”  trainer program.  This new program helps qualified individuals become Lamaze trainers – able to offer Lamaze childbirth educator trainings which is one step on the path for LCCE certification.  She’s agreed to share her trainer journey with us in a series of blog posts; “On the Independent Track to Becoming a Lamaze Trainer”, offering insights at key milestones in the process.  You can read the first part of Jessica’s journey here.  Today, Jessica updates readers on her progress as she tackles the curriculum. If you are interested in becoming a trainer of Lamaze Childbirth Educators, you can find information on applying for the November 2015 Independent Track Program on the website now, and applications are due August 31, 2015.   –  Sharon Muza, Science & Sensibility Community Manager.

JEnglish retreat 1I am so ready to start training childbirth educators!

Unfortunately, my curriculum is not so ready. But I’m getting there — and building lots of empathy for the process my future students will be going through as well.

After finishing my trainer workshop in November, I spent some time processing everything I’d learned. I felt excited about becoming a Lamaze trainer, but I wasn’t ready to jump into writing my curriculum. This is a pretty typical pattern for me, so I was patient with what I know to be a healthy process for myself. I think and process and mull… And then when I’m ready I leap.

As winter turned to spring in the U.S., I watched a few of my classmates finish their curricula and start promoting their trainings. Awesome! Birth workers I had connections with from around the country started asking me when I’d be teaching my first workshop. Wonderful! I started a list of future Lamaze educators so I can update them when I am fully approved to train. I started to feel ready to leap, but the days, weeks and months flew by without much of a dent in my curriculum. I run a busy doula agency and I’m a birth doula trainer and business coach. Not to mention teaching my own childbirth classes and taking care of my own doula clients! And did I mention that I organize a major baby and family expo each February? The phone was always ringing, the email never stopped, meetings dotted each day. I’d jot down ideas or bookmark a resource that I wanted to use with my students. I tried reserving an hour a day to work on the curriculum, but it was challenging to really hold that time sacred. I also found it hard to clear out other distractions. It felt like just as I’d really dig in to a topic, time was up and I needed to move on to another (wildly different) task.

english independent - jpgYears ago in my corporate life, I learned the Eisenhower Decision Matrix for categorizing tasks (popularized by Stephen Covey). I sometimes use this matrix with my business coaching clients. Tasks are divided into categories of urgent, important, both or neither. Using this tool, I could see that I was stuck mostly in the urgent column, but not getting to the Lamaze trainer curriculum because although it was extremely important, it was in no way urgent. It was time to prioritize the important.

I checked in with a couple of folks in my brain trust, sharing my frustration about finding the time to write. (I’ll bet you have a brain trust too! This is my inner circle of trusted advisors that I turn to for support. Some of them are paid, others are mentors or friends with whom I’ve developed a circle of reciprocity — “you help me engineer my life, I’ll help you figure out yours too.”)

My business advisor suggested a retreat.  I talked with another brain trustee, looking for ideas on an affordable retreat. She mentioned Gilchrist, a local retreat center where I could rent a simple cabin and spend a couple of days in the woods. Yes! Perfect! My brain trust had come through for me again.

I reserved three days and two nights in the woods, packed up my food, teaching supplies and laptop. My goal was to leave the retreat center with a fully written curriculum ready to submit to Lamaze International for review. Gilchrist is a 45-minute drive from my home, so I tried to use the drive time to clear out all of the “urgent” from my system. The cabin and the grounds were beautiful. There was no wifi in my cabin and even phone service is spotty, which made it easier to focus in on the curriculum. Each day I walked the trails, cooked, wrote and meditated on everything new childbirth educators would need to make a real difference for families.

I felt connected and focused. It’s always easier for me to tackle big tasks in one large chunk than to piecemeal it, and the retreat was just what I needed. As I think ahead to helping new educators find time to finish their curricula and plan for their classes, I’ll offer the options of reserving small chunks of time over a long period (this works well for some people, even though it’s not a great match for my personal style) or maybe booking their very own Lamaze retreat.JEnglish retreat 2

Unfortunately, I didn’t quite reach my goal to finish the trainer curriculum on retreat. I’m close, though. Another full day of writing should be enough to wrap up what I need to submit to Lamaze International’s lead nurse planner, Susan Givens. An interesting sidelight of the trainer process is that I’m getting laser focused on my own childbirth classes. What are the strongest pieces of my curriculum? Where are the weak links? If I’m training new educators, I want to be sure I’m modeling the best teaching techniques in my own classes. So tucked into the calendar this summer, I have another full day reserved for finishing my trainer curriculum, and also a full day to re-examine and revitalize a few topic areas in my own eight-week Lamaze series.

I’m still puzzling through a few technical issues with the curriculum. I’m working toward enough structure that I can make sure attendees get everything they need, but also some flexibility to let them take the reins at times. I want to model the same innovative teaching techniques I hope they will use in their own classes. I’m grateful for my experience not only as a childbirth educator for the past decade but also as an approved birth doula trainer for DONA International. I have a great sense of both the research and the reality of adult learning. Also on the docket: figuring out how my business curriculum will be incorporated into my Lamaze workshop. Should it be part of the core training, or an extra day or half day that new educators can opt into if they’re planning to teach independently? Business building is a big part of my focus in the birth world, so this piece of the curriculum is really important to me! Some of this will come clear as I finish writing, but experience also tells me that things will shift and adjust as I start to train and get a sense for what works best in action.

To use a birth analogy (because Lamaze educators can turn everything into a birth analogy!), my trainer curriculum feels like it’s in transition. Intense. A little overwhelming. But transition! What a fantastic place to be! Almost there. Keep going. Almost there.

About Jessica English

jenglish-headshot-2015-2Jessica English, LCCE, FACCE, CD/BDT(DONA), is the founder of Heart | Soul | Business. A former marketing and PR executive, she owns Birth Kalamazoo, a thriving doula and childbirth education agency in Southwest Michigan. Jessica trains birth doulas and (soon!) Lamaze childbirth educators, as well as offering heart-centered business-building workshops for all birth professionals.

Childbirth Education, Guest Posts, Lamaze International, Lamaze News, Series: On the Independent Track to Becoming a Lamaze Trainer , , , , ,

Congratulations to Cara Terreri and Lamaze Parent Blog – Giving Birth With Confidence

June 23rd, 2015 by avatar

Congratulations Giving Birth withWhile Science & Sensibility is geared primarily for birth professionals and health care providers, Lamaze International also has a long running blog that is written by Cara Terreri, specifically with the expectant family in mind.  Giving Birth with Confidence (GBWC) offers families a wonderful mix of posts that highlight current best practice and evidence based information, fun and lighthearted topics for the pregnant and parenting crowd, and regular pregnancy week by week features that showcase development and concerns as a people move through their pregnancies.  One of my favorite topics on the GBWC blog is the “Great Expectations” series which follows a pregnant person through their pregnancy and birth, with regular posts documenting the progress, emotions and circumstances that are arising for the featured family.

I am not the only one that thinks that the Giving Birth with Confidence Blog is the bomb!  Healthline recently named Giving Birth with Confidence one of the top pregnancy blogs for 2015.  Cara Terreri has been writing the GBWC blog since its inception, and the honor is well deserved.  You may recall Cara from some posts she has done on this blog, as we followed her on her path to becoming a Lamaze Certified Childbirth Educator.  She has also been a guest blogger here on other topics.

I asked Cara some questions about her experience as writer and community manager for the Giving Birth with Confidence Blog and share her answers with you here now.

Sharon Muza: What do you hope that parents take away from reading the Giving Birth with Confidence blog?

Cara Terreri: I hope that parents  take away from GBWC that birth is a normal part of life, not an illness or fearful event, and in fact, that it can be an exhilarating, amazing, and beautiful experience. I also hope they take away practical information to help prepare for and shape their experience.

SM: What are some of the challenges that you see when writing a blog geared for parents in the childbearing year?

CT: I can identify two challenges — giving topics the detail they deserve without overwhelming parents with information. That’s a challenge childbirth educators often face in classes, too. The other is presenting information in a non-biased, non-judgmental way. It can be easy for my opinion to creep in when I should be presenting “just the facts, ma’am.”

SM: There has never been more online information available to parents – what distinguishes GBWC from other online resources?

CT: Evidence based information, first and foremost. Followed by a tendency to address important issues and choices women face, not just what’s “hot” or “trendy.”

SM: What have been some of your favorite posts of all time?  What about the favorite posts of the readers?

CT: My favorite posts come from the expectant moms who participate in our Great Expectations series, an every-other-week chronicle of their pregnancy. Often, the posts just contain thoughts and reflections of pregnancy, motherhood, and birth, which is just perfect. Our readers, interesting enough, tend to click through most to our post about Lamaze breathing, which provides clarity on how Lamaze teaches breathing as a coping mechanism in labor. Families might come to us to learn about breathing, but they leave with so much more!

SM: Why should childbirth educators and other birth professionals share this blog with the families that they work with and encourage them to become regular readers?

CT: Birth professionals and CBEs can trust the content, when they recommend it to the families they work with. It supports and mirrors what is taught in a Lamaze class. Our content is also easy to read and understand.

I hope that you will share this blog with the families you teach or work with, so that they can receive the information and community that GBWC offers to readers.  If you have suggestions for future post topics, would like to be a guest blogger or have some helpful feedback, please contact Cara directly.

cara headshotI would like to invite all of you to join me in congratulating my friend and colleague Cara Terreri and the Giving Birth with Confidence blog on a job well done!  I know that many families are better prepared and better informed as a result of the exceptional information that is shared on the blog.  Make sure that the families that you work with are aware of this valuable resource.  This recognition is well-deserved and I am delighted that you have received it.  I look forward to more posts on the topics that are important to families everywhere.

Awards, Babies, Giving Birth with Confidence, Lamaze International, Lamaze News , , ,

Lamaze International Launches Free Pregnancy to Parenting Mobile App to Support Families

June 8th, 2015 by avatar

Free new app!Lamaze International is delighted to announce the launch of their new “Pregnancy to Parenting” mobile app for families.  This just released app is meant to be a comprehensive evidence based resource for people to use during the childbearing year and is free to anyone who downloads it.  In addition to sharing customized information about their pregnancies, the app also provides tips and information for labor and birth and then continues to support families after birth as they feed and care for their new baby.  85% of millennials are heavily reliant on their smartphones for both information as well as entertainment throughout the day.  Lamaze International, well-recognized as the leader in childbirth education, meets today’s parents where they are at (on their smart phones) with this well designed, well thought-out app that takes families from conception all the way into their first weeks and months of parenting!

After downloading the app from either the Apple App store or from Google Play, parents can get weekly information about their pregnancy, updates on what baby development looks like that week and even access fun lighthearted facts that are entertaining as well as interesting. Daily tips, relevant articles, and Q&As are also included.

The “Pregnancy to Parenting” app lets pregnant families find a Lamaze class near them (make sure your information is up to date in your membership profile!  We will discuss how to access and update your profile in a post here on Thursday), maintain a calendar that tracks their CBE classes, doctor or midwife appointments, and even create a pregnancy journal with notes, videos and pictures.LI_MobileAppScreenshots5

As labor begins, there is a handy contraction timer and parents can access evidence based information about what to expect during labor and birth as well as useful tips, for example – information on the importance of moving around and changing positions as labor continues to progress.

After birth, parents can use the useful breastfeeding and diaper tracker as they head into the wonderful but exhausting first days and weeks with their newborn.  There is also information on postpartum mood and anxiety disorders, what to look for and how to get help.

The content in the “Pregnancy to Parenting” mobile app was prepared and approved by Lamaze Certified Childbirth Educators just like you, and delivered in a thorough and easy to navigate app that looks great and functions well on today’s mobile devices.

As the “Pregnancy to Parenting” mobile app gets introduced to expectant and new parents, Lamaze International is offering educators and other birth professionals an opportunity to participate in a 60 minute webinar: Utilizing the New Lamaze Mobile App – Pregnancy to Parenting, facilitated by former Lamaze President Michelle Deck, RN, MEd, BSN, LCCE, FACCE on Tuesday, June 9th at 1:00 PM EDT.  The purpose of this webinar is to share information with childbirth educators on the app’s content and functionality as well as suggest how educators can introduce the mobile app to families and incorporate the app in their classrooms.  You can register now for this informative session.

LI_MobileAppScreenshots3Lamaze International has prepared an educator resource kit to help you spread the word about the new “Pregnancy to Parenting” mobile app that includes flyers for your classroom and workplace, a friendly email that you can use to introduce the app to your students and community and even PowerPoint slides that can be integrated into your classroom curriculum.  Learn more about the mobile app and these resources here on the resource kit page of the Lamaze International website.

Lamaze International wants to offer the families you work with (and all families) access to additional information that supports what they are already learning in their Lamaze class.  Having access to resources that provide evidence based information in a format that today’s families are used to accessing helps families to have a safe and healthy birth and make decisions that support healthy mothers, healthy babies and healthy families.  Making it easy for families to find a Lamaze class in their area, when they have not yet signed up for childbirth classes, helps educators to reach more families and benefits educators by directing those families right to you! The new “Pregnancy to Parenting” mobile app is a great tool for families and educators a like.  Head over to the app store of your choice and download the app, so you can become familiar with it and will be ready to share with the families that you work with.  See you in the webinar!

Babies, Breastfeeding, Childbirth Education, Lamaze International, Lamaze News, News about Pregnancy, Pregnancy to Parenting Mobile App , , , ,

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